Refinery 29 x PrimarkUSA

Without a doubt one of the most exciting things ever for all the fashionistas out there is when a store you absolutely ADORE opens in your city. No more long drives or having to wait for international trips to go shop at your favorite stores!!
I have been waiting for the day that Primark would brave the ocean and open its first flagship here in the US for a very long time! And you cannot even start to comprehend my excitement when I received an invitation to go to a preview party organized by Refinery 29 to celebrate the opening of Primark's first US store this fall.

For those of you who don't know the brand Primark is a UK-based brand with super low prices for high-street fashion. The brand has already conquered the hearts of shoppers all over the UK, Germany, Spain, the Netherlands and France and is now ready to do the same in the States.
The first US store will open on September 10 in Boston, MA!

I shopped at their London stores multiple times during my travels there and I was always amazed by the huge choice of affordable yet uber stylish pieces!

At the party I got to see a preview of Primark's fall/winter collection. All the pieces were absolutely gorgeous and very feminine. The eclectic mix of textures and fabrics was simply mesmerizing. Lace, fur, wool, suede, sheepskin, velvet and sequins were only some of the elements that caught my eye from the collection. 

Some of the pieces from the collection were hanging on the wall as real-life outfit inspiration boards. How cool is that??

Perfectly in line with the current trends, the 70's vibe was present in many pieces of the collection.

Chunky knits and geometric patterns make your basic school uniform so much cooler.

Black, tan and burgundy are the quintessential winter neutrals. Fringes, rhinestones and oversized zippers are the perfect details to add interest to cold weather's footwear.

The jewelry selection stole my heart from the start. All those dainty pieces, from earrings to necklaces bracelets and rings made me want to layer and mix and match!

Primark also has a Home collection with adorable throw pillows and super soft throw blankets.

The kids collection was the most adorable thing I've ever seen. A must for all the mini fashionistas in your life!

I am a huge fan of white lace in the summer and I absolutely loved how Primark took this decadent and romantic trend and incorporated it in its AW15 collection.

Some of my personal favorites from the selection.

How fun is this hat?? The best part? It retails for only $10!

A party without tasty food and good drinks is just a gathering!

The Refinery 29 offices were out of this world! Can I work here please?

Last but not least, my complete outfit for the event:
Dress: Shein - Shoes: Dolce & Gabbana - Clutch: Céline - Sunglasses: Prada via Ditto - Bangle: Vince Camuto

Lunch with Rachel Zoe

It's not very often that you can attend a lunch with a celebrity and it's even less common to be able to get life and career advice directly from them. Leave it to Business Chicks to make your dreams come true! This very pink and girly Australian company strives to bring like-minded souls together – to give them a chance to swap ideas, share stories, and spark inspiration.

I feel so proud and lucky to have had the chance to participate in their American launch and have met their team as well as their outstanding members!

Without further due let me take you with me inside this fabulous and inspiring event!

My look for the event:
Shift dress with embellished shoulders: Forever21 - Heels: Stuart Weitzman - Bag: Céline - Bracelet: J. Crew

Waiting for the dining room doors to open the guests start socializing over espresso martinis and networking.

The location was breathtaking and every detail at the Grand Hyatt Grand Central in NYC is simply stunning!

Each guest received a bouquet with a little note that read "Because we think you are a blooming beauty! - Business Chicks"

Rachel Zoe isn't just a celebrity stylist. She is the author of two books, a jewelry and clothing designer, reality show star and an entrepreneur in her own right.

The dining room doors finally open and we discovered a ballroom filled with beautifully set tables.

The gorgeous set up for the interview.

So many goodies on the table!

And in the goodies bag of course!

Who run the world? GIRLS!

Lunch is served! And it was delicious!

And after the dessert, the best part of the event, Rachel Zoe's arrival!

She was wearing a tuxedo and a blouse from her own line.

During the interview she shared with us her fears of taking the leap at 23 and going freelance, some of her hilarious styling mistake that she thought were going to cost her her career but just made her stronger and her endless motivation to achieve everything she wants in life.

The glamorous Rachel Zoe (right) with her stylist (center) and manager (left).


At the event with the amazing Founder and CEO of Business Chicks, Emma Isaacs!

It was an absolutely amazing experience that left me wanting for more!

Because sharing is caring.