Without a doubt one of the most exciting things ever for all the fashionistas out there is when a store you absolutely ADORE opens in your city. No more long drives or having to wait for international trips to go shop at your favorite stores!!
I have been waiting for the day that Primark would brave the ocean and open its first flagship here in the US for a very long time! And you cannot even start to comprehend my excitement when I received an invitation to go to a preview party organized by Refinery 29 to celebrate the opening of Primark's first US store this fall.
For those of you who don't know the brand Primark is a UK-based brand with super low prices for high-street fashion. The brand has already conquered the hearts of shoppers all over the UK, Germany, Spain, the Netherlands and France and is now ready to do the same in the States.
The first US store will open on September 10 in Boston, MA!
I shopped at their London stores multiple times during my travels there and I was always amazed by the huge choice of affordable yet uber stylish pieces!
At the party I got to see a preview of Primark's fall/winter collection. All the pieces were absolutely gorgeous and very feminine. The eclectic mix of textures and fabrics was simply mesmerizing. Lace, fur, wool, suede, sheepskin, velvet and sequins were only some of the elements that caught my eye from the collection.
Some of the pieces from the collection were hanging on the wall as real-life outfit inspiration boards. How cool is that??
Perfectly in line with the current trends, the 70's vibe was present in many pieces of the collection.
Chunky knits and geometric patterns make your basic school uniform so much cooler.
Black, tan and burgundy are the quintessential winter neutrals. Fringes, rhinestones and oversized zippers are the perfect details to add interest to cold weather's footwear.
The jewelry selection stole my heart from the start. All those dainty pieces, from earrings to necklaces bracelets and rings made me want to layer and mix and match!
Primark also has a Home collection with adorable throw pillows and super soft throw blankets.
The kids collection was the most adorable thing I've ever seen. A must for all the mini fashionistas in your life!
I am a huge fan of white lace in the summer and I absolutely loved how Primark took this decadent and romantic trend and incorporated it in its AW15 collection.
Some of my personal favorites from the selection.
How fun is this hat?? The best part? It retails for only $10!
A party without tasty food and good drinks is just a gathering!
The Refinery 29 offices were out of this world! Can I work here please?